Who We Are

Afle Nordic AB, based in Stockholm, Sweden, is a Limited Liable Company owning and developing a number of online shops with a vertical product strategy. The company works closely with a number of international partners aiming to streamline the supply chain by establishing the shortest possible path between original suppliers and the end consumers.

Our Statements


Our mission is to offer our customers high quality and vertical product categories in specialised online shops.


Our vision is to keep improving quality, diversity and range of our products and services while making our online shopping a pleasant experience for more people.


Our strategy is to provide easy-to-navigate and customer centric online shops, for each vertical product category.

Our Online Shops


www.dinvä – a home décor shop with focus on inspiring our customers to reflect their personality on their walls. Wallpapers, photo wallpapers, canvas and hand-made paintings, room dividers and more.


Our online tea shop will be focusing only on Japanese tea and tea-accessories, enabling Scandinavians to make the perfect tea in the traditional Japanese way. Our finest Japanese tea comes directly from Japanese farmers to our warehouse.

Our tea shop is planned for launch in Q4 2020. 

Management Team


Khosrow Afrasiabi

Khosrow Afrasiabi

Khosrow Afrasiabi

Khosrow carries years of business experience both in Sweden and internationally mainly within IT, retail and e-commerce.


Dennis Lehtinen

Khosrow Afrasiabi

Khosrow Afrasiabi

Dennis has many years of experience within customer centric strategies such as customer relationship and service management both in Sweden and internationally.


Mami Inoue

Khosrow Afrasiabi

Mami Inoue

Mami has a background in delivering Japan centric business-consultancy services and market-insights to Swedish companies.

 Afle Nordic AB

Organisationsnummer  559234-2058 


Grumsgatan 3  

123 44 Stockholm